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GM Investing $20 Million In Louisiana Truck Plant For Higher Output


November 2005
 Filed under: GENERAL MOTORS CORPORATE Car News | GENERAL MOTORS CORPORATE Headlines

Company Increasing Production of Hummer H3 SUV, Chevy Colorado and GMC Canyon Pickups; Third Shift In Plant’s Paint Department To Begin During Q1 2006

PONTIAC, Mich. – General Motors announced it will invest approximately $20 million by early 2006 at its Shreveport, Louisiana truck assembly plant to increase production of the HUMMER H3 SUV, Chevy Colorado and GMC Canyon midsize pickups. To prepare for the increased output, the Shreveport plant will add a third production shift to its paint department during the first quarter of 2006.
H3, the new mid-size HUMMER, continues to drive record sales for the division and broaden its appeal from a niche brand to a wider audience. HUMMER is helping GM attract a younger, more-affluent customer base. The average age of a HUMMER owner is 44. About 70 percent of vehicles traded in by H3 buyers are non-GM models. HUMMER sales in October were up 129 percent compared to year-ago levels. Chevy Colorado sales were up 17.6 percent on a calendar year-to-date basis (January – October) compared to the period last year, while GMC Canyon sales have increased 42.6 percent.

In the last five years, GM has invested more than $20 billion in its U.S. operations. GM’s total recent investments in Shreveport for production of the HUMMER H3, Chevy Colorado and GMC Canyon top more than $1 billion.

Shreveport Assembly has built trucks since 1981, beginning with the Chevy S-10. Shreveport Assembly employs about 3,200 employees.

General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM today employs about 325,000 people around the world. It has manufacturing operations in 32 countries and its vehicles are sold in 200 countries. In 2004, GM sold nearly 9 million cars and trucks globally, up 4 percent and the second-highest total in the company’s history. GM’s global headquarters are at the GM Renaissance Center in Detroit. More information on GM can be found at www.gm.com.

Source: GM

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